Mocha Club and the band Veridia announced today a partnership to change communities in Africa. With the launch of the Only The Crazy Survive Tour on September 15 and continuing through each date, Veridia will share the work of Mocha Club and ask concert-goers to join in on the efforts.
"I am honored to be able to partner with an organization like Mocha Club who is helping change the lives of women in Ethiopia,” said lead singer, Deena Jakoub. “The work Mocha Club does is close to my heart and something I’ve been passionate about for years, spreading awareness to end the sex trade that tragically spans our world. To use our tour and be able to share the stories of these women and support them directly is just a start, and we're so proud to stand with them in their triumph."
Proceeds raised for Mocha Club on the 'Only The Crazy Survive Tour' will benefit Mocha Club's work with women who were previously forced into a life of prostitution as an attempt to escape poverty. This program counsels women toward a healthier, self-sustaining lifestyle after leaving a life on the streets in Ethiopia, and it carries an 88% success rate over the last 10 years of bringing women off the streets for good.
Mocha Club supports this initiative and many others in Africa, ranging from education to providing basic needs for orphans. Each outreach is possible thanks to the commitment of more than 36,000 Mocha Club members who have joined to support one of five project areas: Healthcare, Education, Economic Freedom, Clean Water and Orphan Care. Adds Brandon, guitarist for Veridia: "I look forward to being an example for other guys out there to step up, be a voice and support work like Mocha Club is doing for women caught in sex trafficking. Together we can make a difference."